10:00 Opening Remarks - Introduction

Sebastian Becker (Managing Director, thebrainbehind, Germany)

Block 1: The Challenge for Content Owners

10:20-11:00: Keynotes

Topic 1) Successfully adapting content to multiple platforms - a review of best practice examples
Sebastian Becker (MD, thebrainbehind, Germany)

11:00-11:30: Coffee Break

11:30-13:00: Panel Discussion

Speakers include:
Chaired by Toby Russell (CEO, 3Vision, UK)
Christina Hirsch (Manager New Services, Sony DHME / tvtv, Germany)
David Whittaker (Director of Business Development and Advanced Technologies, NDS, UK)
Daren Gill (General Manager, Veveo, USA)
Dr. Moritz Viehweger (CEO, mediapeers, Germany)

13:00-14:30: Lunch Break

Block 2) Increasing Revenues with Cross-Platform Services
- International Case Studies

14:30-16:00: Case Studies

Topic 1) How are larger media companies handling the challenge of the
three screens - and how can successful formats be adapted to all platforms?
Christoph Urban (Direktor Marketing & Content, MySpace, Germany)

Topic 2) Hybrid services - Two channels, one service - how do the big US MSOs develop their models?
Colin Dixon (Partner, The Diffusion Group)

Topic 3) Keynote: Multichannel interactive applications from a service company perspective
Luc Uytterhoeven (Business Line Manager, Devoteam, Belgium)

16:00-16:30: Coffee Break

16:30-18:00: Panel Discussion

Chaired by Sebastian Becker (MD, thebrainbehind, Germany)
Speakers for Case Studies and Panel include:
Christoph Urban (Director Marketing & Content, MySpace, Germany)
Jan Rezab (Founder, Redboss, Czech Rep.)
Colin Dixon (Partner, The Diffusion Group, USA)
Claus Bülow Christensen (Founder, Tomorrow Next Media, Denmark)

20:00: Evening Event

Block 3: The Challenges of Building Platforms and Distributing Content and Services

9:30-10:15: Keynotes

Topic 1) How to reduce churn by multi-platform media
Peter Mattheus ( Editorial Chief, Belgacom, Belgium)

Topic 2) Mobile Broadcast - The evolution of business models and services
Stefan Schneiders (Business Development Manager, Nokia Siemens Networks, Germany)

Topic 3) Mobile TV case study - personalised TV models
Frank Strässle-Wendelstein (MD, bmt, Germany)

10:30-11:00: Coffee Break

11:00-12:00: Panel Discussion

Chaired by Sebastian Moeritz (President, MPEG Industry Forum, Germany/UK)
Speakers include:
Dirk Kleine (MD, SevenSenses, Germany)
Alessandro Petazzi (Head of Media & IPTV, Fastweb, Italy)
Damir Tomicic (CEO, axinom, Germany)
Stefan Jenzowsky (MD, moreTV, Germany)

12:00-13:00: Lunch Break

Block 4: The Ad-Equation – Will Advertising be Able to Feed Them All?

13:30-14:30: Keynotes

Topic 1) A review of the most promising new advertising formats and most recent US research
Dr. Horst Stipp (VP Strategic Research, NBC Universal, USA)

Topic 2) New platforms and advertising
Damir Tomicic (CEO, axinom, Germany) and Christian Klasen (Senior Business Development Manager Media & Entertainment, Microsoft, Germany)

Topic 3) Targeted, localised and personalised ads - how can the audience be convinced to stay tuned?
Thorsten Ahlers (CEO, wunderloop, Germany)

14:30-15:00: Coffee Break

15:00-16:00: Panel Discussion

Chaired by Gianluca Ferremi (Founder, WaterJug, Italy/Spain)
Speakers include:
Torsten Ahlers (CEO, wunderloop, Germany)
Stephan Noller (CEO, nugg.ad, Germany)
Dominik Matyka (Founder & CEO, plista, Germany)
Dr. Horst Stipp (VP Strategic Research, NBC Universal, USA)
Jan Wendt (CEO, MediaManagementHamburg, Germany)

16:00: End of Conference, Drinks