Preliminary programme : | ||
Day 1 – Wednesday, 10th of December 2008: Chaired by Colin Dixon (The Diffusion Group, USA) |
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10:00 Opening Remarks - IntroductionSebastian Becker (Managing Director, thebrainbehind, Germany)Block 1: The Challenge for Content Owners10:20-11:00: KeynotesTopic 1) Successfully adapting content to multiple platforms - a review of best practice examples of the different legal environments? Dr. Ralf Weisser (Partner, McDermott Will & Emery Rechtsanwaelte Steuerberater LLP, Germany) 11:00-11:30: Coffee Break11:30-13:00: Panel DiscussionSpeakers include: 13:00-14:30: Lunch BreakBlock 2) Increasing Revenues with Cross-Platform Services |
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Day 2 – Thursday, 11th of December 2008: Chaired by Sebastian Becker (thebrainbehind, Germany) |
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Block 3: The Challenges of Building Platforms and Distributing Content and Services9:30-10:15: KeynotesTopic 1) How to reduce churn by multi-platform media Topic 2) Mobile Broadcast - The evolution of business models and services Topic 3) Mobile TV case study - personalised TV models
10:30-11:00: Coffee Break11:00-12:00: Panel DiscussionChaired by Sebastian Moeritz (President, MPEG Industry Forum, Germany/UK) 12:00-13:00: Lunch BreakBlock 4: The Ad-Equation – Will Advertising be Able to Feed Them All?13:30-14:30: KeynotesTopic 1) A review of the most promising new advertising formats and most recent US research Topic 2) New platforms and advertising Topic 3) Targeted, localised and personalised ads - how can the audience be convinced to stay tuned? 14:30-15:00: Coffee Break15:00-16:00: Panel DiscussionChaired by Gianluca Ferremi (Founder, WaterJug, Italy/Spain) 16:00: End of Conference, Drinks |
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