MobileTV Outlook 2007

delivery, marketing, business models & legal aspects of mobile television

Wednesday, 24th of May 2006,
Literaturhaus Munich, Germany

Platinum Sponsor:        
Premium Sponsor:

Programme is subject to change.
Part I: MobileTV delivery

Key issues:
  • UMTS, UMTS-HSDPA, DMB, DVB-H, Bluetooth, W-LAN, Wimax: Are there enough frequencies and business opportunities for all these platforms and standards?
  • Technological and operational challenges: Who is going to pay for the networks - what problems / setbacks have to be expected?
  • Billing solutions: How to lower barriers for consumption
  • CA and DRM - Which solutions work best?
Our Media Partners:

Site opening, Registration 08:30  
Opening Remarks 09:00 Irdeto:
Doug Lowther – VP Marketing
MobileTV Outlook Introduction 09:10 [tbb\*] thebrainbehind, Germany & ProS, Switzerland:
Sebastian Becker – Partner Guido Kirchhoff - Founder
Keynotes 09:30

Mayah Communications, Germany:
Detlef Wiese – Founder & CEO

Samsung, Korea/Germany:
Dr. Anthony Park – Business Development
bmt, Germany:
Frank Strässle-Wendelstein – Managing Director
Coffee Break 10:15  
Panel Discussion 10:45 Bluestreak Network, USA :
Paul Forostowsky – CEO
Chaired by Prof. Dr. Claus Sattler, BMCO, Germany Irdeto:
JanWillem van Hardeveld – Business Development Director
Bamboo Media Casting, USA:
Guy Morag – President
Qualcomm, USA:
Omar Javaid – Senior Director International Business Development
Lunch Break 12:00  
Part II: Content for and Consumption of Mobile TV

Key issues:
  • Innovative Formats and content adoption
  • Status quo of the key players
  • Latest findings from Mobile TV trials around the globe
Keynotes 13:15 The WIT, France:
Virginia Mouseler – CEO
Ericsson, Germany:
Utkun Coskun – Business Manager Enterprise

T-Mobile, Czech Republic:
Martin Bögelsack – Business Developement & Pilot Leader Czech Republic

Panel Discussion 14:00 Premiere , Germany:
Stefan Langefeld – Senior Manager

Chaired by Marcus Hochhaus, Head of Business Development and New Media, PLAZAMEDIA, Germany

Mobiles Fernsehen Deutschland , Germany:
Henrik Rinnert – CEO
MobileEconomy, Germany:
Jan Michael Hess – Founder
RTL, Germany:
Wolfgang Kasper – Director of Mobile TV
Coffee Break 15:15  
Part III: Business Models & Legal Aspects

Key issues:
  • Pricing and Marketing
  • Legal Aspects: Licensing content
  • Frequency Allocation: What´s the value of the waves
Keynotes 15:45 T-Systems Media & Broadcast , Germany:
Dr. Bertold Heil – Head of Strategy and Business Development

Macrovision, Germany:
Thomas Balduff – ETG Country Manager GER, AU, CH & Eastern Europe

Doug Lowther – VP Marketing
Vodafone, Germany:
Bernhard von Canstein – Business Developement & Project Leader DVB-H & Jan Geissler – Senior Manager Business Modeling & Market Intelligence
Panel Discussion 16:45 Siemens , Germany:
Stefan Jenzowsky – VP Business Innovation
Chaired by Stefan Kiwit, Managing Partner, TBWA, Germany
MTV, Germany:
Christoph Urban – Head of Mobile
CMS Hasche Sigle, Germany:
Dr. Pietro Graf Fringuelli – Head of Media Unit
End of conference 17:45 Get together
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